Better Buying

Better BuyingTM is a global initiative that carries out independent research to promote improved purchasing practices, stronger supply chain partnerships, and mutually beneficial sustainability outcomes. The initiative provides retailers, brands, and suppliers with a cloud-based platform to obtain data-driven insights into purchasing-related activities. Better BuyingTM began as a university-based non-profit funded by C&A Foundation and Humanity United and with technical support from Fair Factories Clearinghouse.

Better BuyingTM allows suppliers to anonymously rate the purchasing practices of the companies that buy their products. Better BuyingTM subscribers receive detailed analysis and recommendations based on their suppliers’ ratings. Better BuyingTM uses primary objective business data about purchasing practices submitted by suppliers and supplier-submitted documents to verify that there is a business relationship with the brand/retailer they are rating. Better BuyingTM analyzes the plausibility of the data to verify the accuracy of the data submitted. It provides company reports only where there are at least a minimum of 5 supplier ratings of a brand/retailer that are aggregated together.

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# and type of entity49 Brands, Retailers
Region Global
FrequencyAnnually
# of metrics disclosed7
# of data points gathered per entity44
Year of first public disclosure2018
Data collection method Primary field research
Data verification methodDesk-Based 3rd Party Verification (entity-submitted docs)
Themes evaluated Purchasing practices
Vehicle for disclosureWebpage and PDF
Cost to accessIndustry Trend Reports and Special Reports are publicly available. Deeper analytics and company-specific reports are available to subscribers only.
Intended users of the DisclosureWorkers in factories, Factories and/or suppliers, Brands and retailers, Unions, Governments, Consumers, Investors, NGOs and civil society, Potentially anyone!