Better Buying

Better Buying^TM is a global initiative that carries out independent research to promote improved purchasing practices, stronger supply chain partnerships, and mutually beneficial sustainability outcomes. The initiative provides retailers, brands, and suppliers with a cloud-based platform to obtain data-driven insights into purchasing-related activities. Better Buying^TM began as a university-based non-profit funded by C&A Foundation and Humanity United and with technical support from Fair Factories Clearinghouse.

Better Buying^TM allows suppliers to anonymously rate the purchasing practices of the companies that buy their products. Better Buying^TM subscribers receive detailed analysis and recommendations based on their suppliers’ ratings. Better Buying^TM uses primary objective business data about purchasing practices submitted by suppliers and supplier-submitted documents to verify that there is a business relationship with the brand/retailer they are rating. Better Buying^TM analyzes the plausibility of the data to verify the accuracy of the data submitted. It provides company reports only where there are at least a minimum of 5 supplier ratings of a brand/retailer that are aggregated together.